Aditya Birla Sun Life AMC Limited Company Profile: Products,Promoters and Clients

Company Description:

Incorporated in 1994, Aditya Birla Sun Life AMC Limited (ABSLAMC) is promoted by Aditya Birla Capital Limited and Sun Life (India) AMC Investments Inc. ABSLAMC primarily serves as the investment manager for Aditya Birla Sun Life Mutual Fund, a registered trust under the Indian Trusts Act, 1882. The company also offers a range of alternate investment strategies, including Portfolio Management Services, Real Estate Investments, and Alternative Investment Funds. As one of India's leading asset managers, ABSLAMC manages approximately 8.59 million investor folios and has a nationwide presence in over 290 locations. As of the quarter ending March 31, 2024, ABSLAMC's total assets under management (AUM) amounted to Rs. 3,458 billion, encompassing Mutual Funds (excluding domestic FoFs), Portfolio Management Services, Alternative Investment Funds, Offshore investments, and Real Estate offerings.


Q1. What are the Product and service offerings of the company?

Aditya Birla Sun Life AMC Limited offers a variety of investment products, including:

  • Equity Schemes: 37 schemes including diversified, tax-saving, hybrid, and sector-specific schemes.
  • Fixed Income Schemes: 52 schemes including ultra-short-duration, short-duration, and fixed-maturity schemes.
  • ETFs: 5 Exchange Traded Funds
  • Domestic FoFs: 6 Fund of Funds
  • Hybrid Funds
  • Index Funds
  • Solution Oriented Schemes


Q2. Who are the Promoters of the company?

Mrs. Vishakha Mulye, Non-Executive Director of the Company since October 27, 2022, is the Chief Executive Officer at Aditya Birla Capital Limited. She has led transformative initiatives, emphasizing digital-first and customer-centric approaches. With over three decades of experience, she held key roles at ICICI Group before joining ABCL. Mrs. Mulye is recognized for her achievements, including Forbes Asia’s 50 Over 50 List and Fortune India’s 50 Most Powerful Women in Business.

Mr. A. Balasubramanian serves as the Managing Director & CEO of Aditya Birla Sun Life AMC Limited, bringing over three decades of experience to the mutual fund industry. He has led ABSLAMC since 2009, overseeing Rs. 3 lakh crore in Assets Under Management. Recognized for his leadership, he has received awards such as CEO of the Year by Asia Asset Management. Mr. Balasubramanian is actively involved in industry associations, including AMFI and IFSCA, and holds positions on various advisory boards. He holds advanced management degrees from Indian Institute of Management, Bangalore, and Harvard Business School. Apart from his professional commitments, he is engaged in philanthropic endeavors supporting Mother & Child healthcare and Indian Art & Culture.

Mr. Sandeep Asthana has been a Non-Executive Director of the Company since April 27, 2011, with over 28 years of experience in insurance and asset management. He currently serves as the Country Head, India, for Sun Life Financial. Mr. Asthana holds a Bachelor’s degree in Chemical Engineering from IIT Bombay and a Post-Graduate Diploma in Management from IIM Lucknow. He also holds directorship positions in Aditya Birla Sun Life Insurance Company Limited and Aditya Birla Sun Life Pension Management Limited.

Mr. Sunder Rajan Raman has been an Independent Director of the Company since January 1, 2022. He served as a Whole-Time Member of SEBI from 2012 to 2017, contributing significantly to regulatory transitions and frameworks, including the introduction of new products like REITs, INVITs, and Municipal Bonds. With extensive experience in banking, he held leadership roles as the Chairman and Managing Director of Canara Bank and the Executive Director of Union Bank of India. Mr. Raman holds a Master’s degree in Economics, a Law degree, and a diploma in Business Management.


Q3. Who are the Clients of the company?

As of March 24, the company boasts a significant investor base, with over 685,000 Investor Folios. The AUM sourcing mix highlights a diversified approach, with 41% sourced directly, 34% through Mutual Fund Distributors (MFDs), 17% via National Distributors, and 8% through Banks. This distribution strategy ensures broad access to the company's investment products and services, catering to various investor preferences and channels.