Affle India Ltd. Company Profile: Products,Promoters and Clients

Company Description: Incorporated in 1994, Affle is a global technology company with a proprietary consumer intelligence platform that transforms ads into recommendations helping marketers to effectively identify, engage, acquire and drive transactions with their potential and existing users.

Q1.What are the Products and Service of the Company ?

1.Consumer Platform

  • Appnext by Affle: An AI-powered app recommendation platform that delivers personalized app recommendations to users at the right time and place, driving app discovery and engagement.
  • RevX: A mobile marketing platform that enables brands to acquire, engage, and retain customers through targeted advertising and re-targeting across the consumer journey.
  • Shoffr: An online-to-offline (O2O) platform that bridges the gap between online discovery and offline purchases by enabling consumers to find nearby stores and purchase products.

2.Enterprise Platform

  • Vizury: A performance marketing platform that helps businesses acquire, engage, and retain customers through targeted communication across channels like email, web, and mobile.
  • Markt: A data management platform (DMP) that enables enterprises to unify, enrich, and activate audience data to deliver personalized experiences across channels.
  • Jampp: A mobile advertising platform that helps businesses acquire new users and re-engage existing ones through programmatic advertising and deep linking.

3.Affle2.0 Platform

  • Affle2.0: An integrated consumer intelligence platform that combines Affle's proprietary consumer intelligence data, machine learning algorithms, and AI-powered solutions to deliver enhanced consumer experiences and business outcomes.

4.Other Services

  • Consulting and Integration: Affle offers consulting and integration services to help enterprises implement and optimize their digital marketing strategies and solutions.
  • Managed Services: The company provides managed services for campaign management, creative production, and performance optimization to ensure the success of digital marketing initiatives.

Affle India serves clients across industries, including e-commerce, fintech, FMCG, gaming, media, and travel, helping them acquire, engage, and retain customers through its innovative platforms and solutions. The company has a global presence, with offices in India, Singapore, Indonesia, Dubai, and other countries.

Q2.Who are the Promoters of the Company ?

Anuj Khanna Sohum

Founder & Chief Executive Officer

Anuj's entrepreneurial leadership & strategic vision has set Affle on the growth path to be the global audience & data platform for both commerce and brand customers. He aims to address industry challenges including digital fraud and data privacy through technology innovations. Anuj ensures strategic alignment across all key stakeholders resulting in sustainable growth & value creation.

Anuj is a serial entrepreneur with over 20 years of experience in leading tech & data platform-based businesses. He is an alumnus of Harvard Business School (OPM), Stanford GSB (SEP) & NUS Computer Engineering.

Anuj Kumar

Co-Founder, Chief Revenue & Operating Officer

Anuj has played a pivotal role in building & growing Affle. He has helped forge important partnerships, integral to Affle’s business, thus helping to make Affle a leading Mobile platform company. Under his leadership, the team has worked with several top marketers globally to help deliver end-to-end mobile advertising and data analytics-driven solutions through Affle’s products and platforms. Prior to Affle, Anuj worked with large global media companies like ESPN STAR Sports, GroupM Mindshare and JWT.

Anuj has over 20 years of relevant media and advertising industry experience and holds a Bachelor’s degree in Economics from St. Stephen's College and a Masters in Advertising & Communication from MICA in India.

Q3.Who are the Clients of the Company ?

Affle has many national and international clients such as OYO, Huawei Investment and Holding ,Since , Microsoft , Swiggy , ClearTax etc.