Affle India Ltd. Company Profile: Products,Promoters and Clients

Affle India Company Description:

Affle, founded in 1994, is a global technology company known for its proprietary consumer intelligence platform. This platform transforms advertisements into recommendations, helping marketers effectively engage, acquire, and transact with both potential and existing users.

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Q1.What are the Products and Service offerings of the Company?

1.Consumer Platform:

  • Appnext by Affle: An AI-powered platform that delivers personalized app recommendations to enhance app discovery and engagement.
  • RevX: A mobile marketing platform enabling brands to acquire, engage, and retain customers through targeted advertising and re-targeting across various stages of the consumer journey.
  • Shoffr: An online-to-offline (O2O) platform bridging online product discovery with offline purchases by guiding consumers to nearby stores.

2.Enterprise Platform:

  • Vizury: A performance marketing platform helping businesses acquire, engage, and retain customers through targeted communication across email, web, and mobile channels.
  • Markt: A data management platform (DMP) that unifies, enriches, and activates audience data to deliver personalized customer experiences across channels.
  • Jampp: A mobile advertising platform that assists businesses in acquiring new users and re-engaging existing ones through programmatic advertising and deep linking.

3.Affle2.0 Platform:

  • Affle2.0: An integrated consumer intelligence platform leveraging Affle's proprietary data, machine learning, and AI solutions to optimize consumer experiences and business outcomes.

4.Other Services:

  • Consulting and Integration: Affle provides consulting and integration services to enterprises for implementing and optimizing digital marketing strategies.
  • Managed Services: The company offers managed services including campaign management, creative production, and performance optimization to ensure successful digital marketing initiatives.

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Q2.Who are the Promoters of the Company?

Anuj Khanna Sohum, Founder & CEO, leads Affle's strategic growth initiatives, aiming to establish the company as a global audience and data platform for commerce and brands. With extensive experience in tech and data platforms, Anuj focuses on addressing industry challenges such as digital fraud and data privacy through technological innovation.

Anuj Kumar, Co-Founder, Chief Revenue & Operating Officer, plays a pivotal role in building strategic partnerships that drive Affle's leadership in the mobile platform sector. With over two decades of experience in media and advertising, Anuj has facilitated collaborations with top global marketers to deliver comprehensive mobile advertising and data analytics solutions.

Q3.Who are the Clients of the Company?

Affle has many national and international clients such as OYO, Huawei Investment and Holding ,Since , Microsoft , Swiggy , ClearTax etc.

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