Ambo Agritec Ltd. Company Profile: Products, Promoters and Clients
Ambo Agritec Ltd Company Description
Ambo Agritec Limited, a Bengali specialised product manufacturer situated in Kolkata, was founded in 1994 and produces edible oils, biscuits and vanaspati. The business also deals in the trading of soybean meal and crude linseed oil.
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Q1. What are the Products and Service offerings of Ambo Agritec Ltd ?
Products:
- Manufacturing of Biscuits
- Outsourced Manufacturing: This includes edible oils, vanaspati, and Bengali speciality products, produced through third-party arrangements.
- Trading Activities: Engaging in the trade of crude linseed oil and soybean meal.
Q2. Who are the Promoters of Ambo Agritec Ltd ?
Umesh Agarwal, Managing Director
Mr. Umesh Agarwal holds a Master of Science in Marketing from the University of Glamorgan, United Kingdom. He has significant experience in establishing the company’s biscuit brand, HAPPY BITE, particularly within smaller cities, towns, and suburbs in West Bengal.
The HAPPY BITE product line includes a variety of biscuits such as Marie Biscuits, Glucose, Crackers, and cream varieties. Mr. Agarwal's commitment to research in flavor, taste, and packaging has been crucial to the brand’s success.
Additionally, he oversees the production, sales, marketing, and distribution of HAPPY HEART premium edible oils and plays a key role in promoting the MAX HEALTH brand, catering mainly to the Bengali community, especially those outside West Bengal.
His efforts in modern distribution have significantly enhanced brand recognition and sales. Mr. Agarwal is also leading the company’s ambitious expansion and modernization plans.
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Rang Nath Lahoti, Executive Director
Mr. Rang Nath Lahoti is a Chemical Engineer with over 20 years of experience in the edible oil industry. He has been instrumental in encouraging institutional buyers to use healthier vegetable oils for snack production and other fried foods. Before joining Ambo Agritec, Mr. Lahoti worked with Rasoi Limited, a well-known name in the edible oil sector.
At Ambo Agritec, he focuses on strategizing growth policies for the sales, marketing, and distribution of brands such as Ambo Gold, Ambo Super, and Happy Heart premium edible oils. He is responsible for creating comprehensive business plans aimed at achieving the company’s revenue goals.
His deep understanding of the edible oil market dynamics, including various wholesale and retail distribution channels, is a significant asset to the company.
Q3. Who are the Clients of the Company?
Ambo Agritec markets its products under various brand names: "Happy Bites" for biscuits, "Happy Heart" for edible oils, "Ambo Gold" and "Vanaspati 2000" for vanaspati, and "Max Health" for Bengali speciality products. The company also supplies its edible oils to regional companies and small-scale retailers across the region.
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