Ambo Agritec Ltd. Company Profile:Products,Promoters and Clients

Company Description : Incorporated in 1994, Ambo Agritec Limited is a Kolkata-based company manufacturing Biscuits, Edible Oils, Vanaspati, Bengali Speciality Products, and involved in trading of Crude Linseed Oil, and Soybean Meal.

Q1.What are the Products and Service offerings of the Company?

Products:
1. Manufacturing of Biscuits
2. Outsourced Manufacturing of Edible Oil, Vanaspati, Bengali Speciality Products, etc. (through a third party)
3. Trading of Crude Linseed Oil, Soyabean Meal, etc.

Q2.Who are the Promoters of the Company?

Umesh Agarwal, Managing Director

A post-graduate degree holder in Master of Science in Marketing from the University of Glamorgan, United Kingdom, Mr Agarwal has acquired substantial experience and expertise in sustainable positioning of our Biscuit brand, HAPPY BITE, amongst the target consumers across the small cities, towns, and suburbs across the state of West Bengal. HAPPY BITE offers in its bouquet varieties of biscuits ranging from the most favourite Marie Biscuits to Glucose, Crackers, cream varieties and many more.It is Mr. Agarwal’s dedicated initiative through continuous research on the unique flavour, taste, and packaging that HAPPY BITE has made a vibrant mark into the hearts of consumers all over the state. He also looks after the production, sales, marketing and distribution of HAPPY HEART premium edible oils and has been instrumental in promoting our MAX HEALTH brand of various food products which primarily meet the needs of the Bengali community, particularly those living outside West Bengal. This has been possible through his networking and utilisation of modern distribution system with a view to achieve enhanced sales and brand recognition by the clientele. Mr Agarwal is forging ahead with the ambitious expansion and modernisation plans of the Company in the near future.

Rang Nath Lahoti, Executive Director

Mr. Lahoti has been contributing substantially in the sales and marketing of our premium edible oils. He is a Chemical Engineer and happens to be in the Edible Oil sector for more than 20 years. His main priority has been to inspire the institutional buyers to adopt the healthy practice when it comes to using Vegetable Oil for producing snacks and other fried foods. Having been associated with the premium segment of edible oils industry for years, Mr. Lahoti has been successful in convincing the institutional buyers to shift focus to nutrition through usage of premium Vegetable Oil as their chief ingredient. He was earlier associated with Rasoi Limited, a renowned name in edible oil industry. He was primarily inducted into the Company to strategize on the growth policies for the sales, marketing and distribution of our Brands like Ambo Gold, Ambo Super and Happy Heart premium edible oils. He is also responsible for creating total business plans for attainment of Company’s goals and objectives in terms of business revenues. Mr. Lahoti has an in-depth knowledge of the market dynamics of edible oils, including the various wholesale and retail distribution channels at local and regional levels.

Q3.Who are the Clients of the Company?

Its products are marketed under its own brand names "Happy Bites" for Biscuits, "Happy Heart" for Edible Oil, "Ambo Gold" & "Vanaspati 2000" for Vanaspati, and "Max Health" for Bengali Speciality Products.Whereas the company sells its oil to regional companies and small scale retailers across the region.