Anjani Foods Ltd. Company Profile:Products,Promoters and Clients

Anjani Foods Ltd Company Description:

Anjani Foods Ltd. was founded in 1983 and is engaged in the production and retailing of bakery goods.

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Q1.What are the Products and Services offerings of the Company?

The company operates in the Food and Beverages industry through two primary segments:

a) Retail:

  • The company runs bakery outlets in various parts of Visakhapatnam and Student’s Café outlets in Bhimavaram and Hyderabad.
  • The retail segment offers a range of products including biscuits, bread & buns, cakes & pastries, and rusks.

b) Distribution & Modern Trade:

  • The company distributes its products to rural districts in Andhra Pradesh, reaching a wider customer base.

Brands: The company’s flagship brand, Fresh Choice, operates 18 company-owned retail stores in various formats, offering an array of baked items, desserts, cakes, and beverages. Additionally, Fresh Choice distributes packaged foods to modern trade and general trade outlets.

a) Fresh Choice Patisserie:

  • A high street outlet providing a variety of desserts, fresh food, and drinks.

b) Fresh Choice Student's Cafe:

  • A retail concept designed specifically to cater to the millennial generation.

New Product Lines: The company has recently expanded its product range with the following additions:

a) Frozen Desserts:

  • The company has entered the frozen dessert market, offering products such as gelatos, ice cream cakes, and other ice cream-based desserts.
  • Investments have been made to introduce these ice cream products to select modern trade outlets.

b) Traditional Indian Sweets:

  • The company has added traditional Indian sweets to its retail outlets.
  • Currently, these sweets are sourced from manufacturers in the northern regions of India.

Q2.Who are the Promoters of the Company?

Mr. Kalidindi Venkata 


Mr. Kalidindi Venkata Vishnu Raju, B.Tech, M.S (Chemical), served as the Managing Director of Anjani Portland Cement Limited until June 4, 2014. Mr. Raju is the Promoter of Anjani Foods Limited (formerly known as Raasi Enterprises Limited). He has received extensive training in various cement factories in India and USA, as also in other related industries, Ceramics and Refractories. He served as the Managing Director at Raasi Cement Limited.Presently he is on the board of Anjani Vishnu Holdings Limited, with interests in Hitech Print Systems Limited, Anjani Tiles Limited & Vennar Ceramics Limited.Mr. Raju holds a B.Tech from REC, Trichy and a Masters from Michigan Technological University USA.

Rajagopal Ravichandran

Whole-time Director/CEO

Ravichandran Rajagopal serves as the Whole-time Director/CEO of Anjani Foods & also acts as the Vice-Chairman of Sri Vishnu Educational Society. He has received extensive experience by working for many prestigious corporations. He had started his professional career with Novartis where he managed multiple departments pertaining to Business Development, New Product Development, Application Control & Development, & Vendor Acquisition & Relationships.Previously, Mr. Ravi has dabbled in building successful start-ups spanning over many business ventures including cement, dairy & software.Mr.Ravi holds a Bachelors in Mechanical Engineering degree from National Institute of technology, Tiruchirapalli, & Masters in Business Administration from Indian Institute of Management, Calcutta.

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Q3.Who are the Clients of the Company?

The company uses its brand Fresh choice to sell its goods.

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(By Medhansh Bairaria)