Max India Limited Company Profile: Products, Promoter and Clients

Max India Limited Company Description:

Max India Limited, formed in June 2020, is the holding company for the Max Group’s Senior Care business, operating under the brand Antara. After the merger of Max India's healthcare assets into Max Healthcare and the demerger of its senior care and allied businesses into Advaita Allied Health Services Limited, which was later renamed Max India Limited, the company has become a pivotal player in the senior care sector. Max India focuses on providing integrated senior care services through two primary lines of business: Assisted Care services and Independent Residences for seniors.

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Q1. What are the Product and service offerings of the company?

Max India operates across various segments within the senior care industry, offering a comprehensive suite of products and services:

  1. Assisted Care Services:
    • Care Homes: Facilities providing residential care for seniors who need assistance with daily activities.
    • Care at Home: In-home care services tailored to meet the needs of seniors who prefer to stay in their homes.
    • MedCare Products: Health and wellness products designed specifically for the elderly.
    • AGEasy: Solutions aimed at managing chronic health conditions like pain and fall management, including the sale and rental of patient aids.
  2. Independent Residences for Seniors:
    • Senior living communities designed to offer a blend of independence and care for older adults, with existing communities in Dehradun and Noida.

Q2. Who are the Promoters/Management of the company?

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Mr. Analjit Singh, Founder & Chairman of Max Group, established a $5-billion Indian conglomerate with interests in life insurance, real estate, and senior living. He also founded Leeu Collection, encompassing boutique hotels and wineries globally. Mr. Singh, an alumnus of Boston University, holds accolades such as the Padma Bhushan and Spain’s Knight Commander of the Order of Queen Isabella. He serves as Honorary Consul General of San Marino in India and has played pivotal roles in prestigious organizations and councils.

Mr. Rajit Mehta, Managing Director, leads Antara Senior Living and Antara Assisted Care Services, shaping their growth strategies. He also serves as MD of Max India, overseeing the group’s expansion efforts, and manages the Human Capital function at Max Group. Rajit's extensive career includes significant roles such as MD & CEO of Max Healthcare, where he doubled revenue and earnings, and as a founder member of Max Life Insurance, contributing to its success. He advocates for senior care policies and is Chairman of CII’s senior care sector task force. Rajit holds degrees in Commerce and Human Resources, with an Advanced Management Program from INSEAD – France.

Q3. Who are the Clients of the company?

Max India's primary clients are seniors and their families who seek high-quality, integrated care solutions. This includes:

  • Seniors needing residential care or assisted living facilities.
  • Elderly individuals requiring in-home care services.
  • Families looking for health and wellness products tailored to the needs of their senior members.
  • Independent seniors looking for a community living environment that provides a mix of independence and care.

Written By:Khush Kothari

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