Balaji Telefilms Ltd Company Profile:Products,Promoters and Clients

Balaji Telefilms Ltd Company Description

Founded in 1994, Balaji Telefilms Ltd is a major player in the entertainment industry, producing TV content, films, events, B2C and B2B digital content, and operating a subscription video on demand (SVOD) OTT platform.

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Q1.What are the Products and Service offerings of the Company?

Business Overview: Balaji Telefilms Ltd (BTL) is a premier entertainment company in India, known for its extensive operations in television, film, and digital content production. It is one of the largest content production houses in Asia and the Middle East.

Television: BTL has created several iconic TV serials, including the famous "K Series" of daily soaps such as "Kyunki Saas Bhi Kabhi Bahu Thi," "Kahaani Ghar Ghar Ki," "Kasauti Zindagi Kay," and "Naagin" series (from Naagin 1 to Naagin 6). Current popular shows include "Kundali Bhagya," "Kumkum Bhagya," "Bhagya Lakshmi," and "Yeh Hai Chahatein."

Films & Production: The company has produced a diverse range of cinematic content across various genres, delivering both commercial hits and critically acclaimed movies. Notable films include "The Dirty Picture," "LSD," "Once Upon a Time in Mumbai," "Ek Villain," "Udta Punjab," "Veere Di Wedding," "Dream Girl," "Freddy," "Kathal," and "Dream Girl 2."

Digital Platform: ALT Digital Media Entertainment Limited, a wholly-owned subsidiary of BTL, operates as a multi-device SVOD platform. It offers premium, disruptive content and original series across various genres.

Brands:

The Company operates under the following brands:

• Balaji Telefilms Limited: Specializes in TV content production.
• Balaji Motion Pictures Limited: Focuses on film production.
• ALT Digital Media Entertainment Limited: Manages the digital content platform.
• ALT Entertainment: Produces edgy and unconventional films.
• Chhayabani Balaji Entertainment Private Limited: Involved in regional content production.
• Marinating Films Private Limited: Organizes events and produces non-fiction content.
• Brand EK: Focuses on merchandising and brand extensions.
• Hoonur: A talent discovery and management platform.

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Q2.Who are the Promoters of the Company?

Mr. Jeetendra Kapoor, Promoter and Non-Executive Chairman
Mr. Jeetendra Kapoor is a celebrated movie star, starring in more than 200 movies in his career of 50 years. He is particularly popular as a romantic lead and for his flair for dance. He is also a reputed TV and film producer. He has won a number of prestigious awards, including the Filmfare Lifetime Achievement Award, Screen Lifetime Achievement Award, Guild Award for Lifetime Achievement and several other lifetime achievement awards, as well as the Legend of Indian Cinema Award in 2004, the Dadasaheb Phalke Academy Award in 2014 and the Raj Kapoor Lifetime Contribution Award by Government of Maharashtra in 2016 among many other achievements and awards. He also frequently attends industry events as guest of honor.

Ms. Ektaa R. Kapoor, Promoter and Joint Managing Director
Ms. Ektaa R. Kapoor undertakes the day-to-day creative direction of TV shows and movies produced by our Company. She has won a number of prestigious awards including the Economic Times (Businesswoman of the Year 2002), Ernst & Young (Entrepreneur of the Year 2001) and the American Biographical Institute (Woman of the Year 2001). She was also placed at the first position among the ‘50 Most Influential Women’ in the Indian marketing, advertising and media ecosystems by IMPACT magazine in 2016. She also featured in Top 50 powerful women in India by Fortune India in the year 2014 and 2015. Ms. Ektaa R. Kapoor has also won numerous prestigious awards in the year 2017 as Business Today’s Most Powerful Women in Indian Business Awards, Khaas Rishta Award 2017, 25 Most Powerful Women in India Business, ITA Awards as Sterling Icon of Entertainment, Variety’s (500 Most Influential people in the world), was awarded with IWM (IndianWikiMedia) Digital Awards as Web Person of the year and also honored with FLO Icon Award at the 34th Annual session of FICCI (Federation of Indian Chambers of Commerce and Industry) Ladies Organization. Recently she was also awarded as the Content Creator at Economic Times Business icon awards of the year, Content Powerhouse at ET Edge Maharashtrian Awards, ‘Icon of Excellence’ at Forbes Tycoons of Tomorrow Awards, Outlook Speakout Awards for her outstanding achievements in the television and film industries and Most Powerful Business Women by Fortune 50-Most Powerful Women in Business Awards. In the year 2020, she has also won Padma Shri Award. In the year 2021, she won Hall of Fame Award at Indian Television Awards and Industry Leadership Award for ALTT Digital at Midday Hitlist OTT Awards. In May 2023, she was the only Indian to feature in the Hollywood Reporters “The 40 Most Influential Women In International Film List”.

Q3.Who are the Clients of the Company?

The company produces its content and sells its across its various brands to a diverse audience across India.The company also produces a lot of films which are then released in the theaters like PVR,Carnival Cinemas etc.

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(By Medhansh Bairaria)