Pradeep Rathod: A Journey of Entrepreneurial Excellence

Who is Pradeep Rathod?

Pradeep Rathod, the visionary behind the success of Cello World, is the owner of Cello World. He stands as a beacon of entrepreneurial brilliance and social responsibility. His journey, which began in 1965 in Maharashtra, is a testament to resilience, innovation, and the ability to transform challenges into opportunities.

Rathore has over 40 years of experience in manufacturing and trading plastic and thermoware items as well as raw materials. The explosive entry of Cello World's IPO on the stock market has given the country a new billionaire, Mr Pradeep Rathore. He is known as Casserole King and has become the newest businessman to join the list of billionaires in November last year. 

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Early Days and Foundation of Cello World:

Pradeep Rathod was born on January 23, 1965, in Maharashtra.  After completing his education, he inherited the legacy of Cello World from his father. The Company was initially established in the 1960s by his father Ghisulal Rathod. Pradeep’s grandfather was also involved in the bangles business. Pradeep comes from a business-oriented background.

The Company started as a manufacturer of thermoware in Mumbai, focusing on meeting the needs of Indian kitchens. The early years saw the production of small plastic items. He joined the family business in 1982 at the age of just 17. That time the family was navigating through a challenging period when the family underwent separation. He says that was the only incident that impacted him. His father was alone running his business when he joined. In 1986, his father recognised the potential of advertising, and they strategically promoted it as a brand during the airing of Ramayan and Mahabharat, garnering an excellent response from it.

Pradeep Rathod's vision went beyond conventional boundaries. After his father's death, Rathore took the business forward along with his younger brother Pankaj Rathod, who today works as the Joint Managing Director of the Company.

Today, the Company Cello World spans three main categories, offering a wide array of consumer houseware, writing instruments and stationery, and moulded furniture along with related products.

Innovation and Diversification

In the 1980s, Pradeep Rathod's exposure to the global market during a trip to the United States became a pivotal moment. Witnessing the utility of casseroles in preserving the warmth and freshness of food, he decided to introduce this concept to the Indian market. This decision marked the beginning of a new era for Cello World.  Encouraged by the success of Casserole, Cello World launched products in several segments, which were successful. From there he got the name "Casserole King".

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Pradeep Rathod's family and principles

Reflecting on his family's legacy, Rathod acknowledges his grandfather's pivotal role and follows his principles. He believes in the sustainability of business without compromising on quality; instead, he advocates for continuous improvement.

For Pradeep Rathod, success lies not only in adapting to change but also in continuous improvement. His commitment to philanthropy during challenging times and his dedication to expanding and diversifying the business underscore a leadership philosophy centred on sustainability, quality, and innovation.

The Company's foray into the glassware and opalware segment in 2017 showcased Rathod's commitment to innovation and diversification. Under his leadership, Cello World expanded its product portfolio, offering a diverse range of consumer houseware, writing instruments, stationery, and moulded furniture.

Rathod says that Cello's Glassware unit, which is coming up in Rajasthan this year, will also give extra revenue to the Company. Their product lines are expanding and he says that it will grow at the pace it has grown over the last three to four years.

The business has now transitioned to the next generation, with Pradeep's son Gaurav, educated in the U.K. He has been actively participating in the Company's management as Joint Managing Director since 2014.

A Kind Man Behind Crores

Pradeep Rathod's commitment to excellence extends beyond business. With a 44% stake in Cello World, he has built a family legacy rooted in innovation, dedication, and social responsibility. Beyond the boardroom, Rathod serves as a Trustee for the Badamia Charitable Trust and holds the position of President at the JITO Administrative Training Foundation.

During the COVID-19 pandemic, he contributed INR 3.5 Cr and INR 1 Cr to the Chief Minister's fund and supported the needy with food, medicine, and masks. The Rathod family also actively participates in weekly food distribution.

Pradeep Rathod's net worth

Pradeep Rathod has attained a significant milestone in his financial journey as he joins the billionaire club with a net worth tied to his 44% ownership stake. 

His stake in the company and his estimated wealth is more than INR 8,300 Cr. Cello World has a market capitalisation of over INR 17,626 Cr.


Pradeep Rathod's journey is a testament to the power of entrepreneurship, innovation, and resilience. From the beginnings of manufacturing small plastic items to steering Cello World to IPO success, Rathod's life story is an inspiration for aspiring entrepreneurs. He not only adeptly managed the family business during challenging periods but also achieved remarkable success, evident in his substantial accomplishments. His commitment to quality, diversification, and social impact stands as a shining example, encouraging others to dream and make it big.


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