Prudent Corporate Advisory Services Limited Company Profile: Products, Promoters and Clients

Prudent Corporate Advisory Services Limited Company Description:

Founded in 2003 and headquartered in Ahmedabad, Prudent Corporate Advisory Services Limited is one of India’s swift- growing fiscal services groups. With a platoon of 1,250 largely professed professionals and 29,605 well- trained channel mates, Prudent is among the top collective fund distributors in terms of means under operation and commissions entered. 

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The company operates through 119 locales across 21 countries and has a robust digital presence, offering a comprehensive suite of fiscal services including collective finances, insurance products, stockbroking, public pension schemes, unrecorded securities, bonds, fixed deposits, portfolio operation schemes, indispensable investment finances, smallcase, and peer- to- peer products.                

Q1. What are the Product and service offerings of Prudent Corporate?

Prudent Corporate Advisory Services Limited offers a comprehensive suite of financial products and services:

  • Mutual Fund Distribution: Investment options via web, app, and chatbot.
  • Insurance: Life and general insurance through an advanced online platform and app.
  • Stock Broking: Trading platform with research-based stock basket products.
  • Fixed Income Investments: Paperless solutions in secondary bonds, fixed deposits, and non-convertible debentures.
  • Portfolio Management Services (PMS): Tailored solutions for individuals and institutions, including alternative investment funds (AIF).
  • Smallcase: Curated stock baskets for diversified, long-term portfolios.
  • Liquiloans: Peer-to-peer lending platform regulated by the RBI.
  • Prudent Properties: Buy, sell, rent, and lease options for real estate.
  • Loan Platform: Personal, home, and property loans, along with loan transfers and credit card products.

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Q2. Who are the Promoters/Management of the company?

· Sanjay Shah, Chairman & Managing Director: Chartered Accountant with over two decades of experience in wealth management.

· Shirish Patel, CEO & Whole-time Director: MBA in Finance with 23 years of experience, previously with ICICI Bank and Citi Bank.

· Chirag Shah, Whole-time Director: Fellow member of the Institute of Chartered Accountants of India with 18 years of experience in insurance and compliance.

· Chirag Kothari, Chief Financial Officer: Qualified company secretary with 16 years of experience in finance.

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Q3. Who are the Clients of the company?

Prudent Corporate Advisory Services Limited serves a diverse client base, including individual investors, institutional entities, and retail customers. As of FY24, the company has:

  • 1,686,669 happy clients
  • 2,553,465 live SIPs
  • ₹83,384 crore in assets under management
  • 29,605 AMFI registered channel partners

Client Presence Across India

  • States & UT: 36 out of 36 (100%)
  • Cities: 721 out of 732 (98.5%)
  • Talukas: 4,474 out of 5,238 (85.41%)
  • Pincodes: 16,868 out of 19,301 (87.39%)

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Written By: Khush Kothari