Prudent Corporate Advisory Services Limited Company Profile: Products, Promoters and Clients

Prudent Corporate Advisory Services Limited Company Description:

Founded in 2003 and headquartered in Ahmedabad, Prudent Corporate Advisory Services Limited is one of India’s swift- growing fiscal services groups. With a platoon of 1,250 largely professed professionals and 29,605 well- trained channel mates, Prudent is among the top collective fund distributors in terms of means under operation and commissions entered. The company operates through 119 locales across 21 countries and has a robust digital presence, offering a comprehensive suite of fiscal services including collective finances, insurance products, stockbroking, public pension schemes, unrecorded securities, bonds, fixed deposits, portfolio operation schemes, indispensable investment finances, smallcase, and peer- to- peer products.

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Q1. What are the Product and service offerings of the company?

Prudent Corporate Advisory Services Limited offers a comprehensive suite of financial products and services:

  • Mutual Fund Distribution: Investment options via web, app, and chatbot.
  • Insurance: Life and general insurance through an advanced online platform and app.
  • Stock Broking: Trading platform with research-based stock basket products.
  • Fixed Income Investments: Paperless solutions in secondary bonds, fixed deposits, and non-convertible debentures.
  • Portfolio Management Services (PMS): Tailored solutions for individuals and institutions, including alternative investment funds (AIF).
  • Smallcase: Curated stock baskets for diversified, long-term portfolios.
  • Liquiloans: Peer-to-peer lending platform regulated by the RBI.
  • Prudent Properties: Buy, sell, rent, and lease options for real estate.
  • Loan Platform: Personal, home, and property loans, along with loan transfers and credit card products.

Q2. Who are the Promoters/Management of the company?

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· Sanjay Shah, Chairman & Managing Director: Chartered Accountant with over two decades of experience in wealth management.

· Shirish Patel, CEO & Whole-time Director: MBA in Finance with 23 years of experience, previously with ICICI Bank and Citi Bank.

· Chirag Shah, Whole-time Director: Fellow member of the Institute of Chartered Accountants of India with 18 years of experience in insurance and compliance.

· Chirag Kothari, Chief Financial Officer: Qualified company secretary with 16 years of experience in finance.

Q3. Who are the Clients of the company?

Prudent Corporate Advisory Services Limited serves a diverse client base, including individual investors, institutional entities, and retail customers. As of FY24, the company has:

  • 1,686,669 happy clients
  • 2,553,465 live SIPs
  • ₹83,384 crore in assets under management
  • 29,605 AMFI registered channel partners

Client Presence Across India

  • States & UT: 36 out of 36 (100%)
  • Cities: 721 out of 732 (98.5%)
  • Talukas: 4,474 out of 5,238 (85.41%)
  • Pincodes: 16,868 out of 19,301 (87.39%)

Written By: Khush Kothari

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