Stanley Lifestyles Limited Company Profile: Products, Promoters and Clients

Stanley Lifestyles Limited Company Description

Stanley Lifestyles Ltd manufactures and designs sofas, cabinetry and furniture for dining rooms, living rooms, kitchens, bedrooms (including bedding products), offering complete home solutions including installations under the "Stanley" brand, to cater luxury and ultra-luxury segment.

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Q1. What are the Products and Services offered by Stanley Lifestyles Limited ?

The company's product offerings include-

• Seating Products: It is engaged in design, production and sale of seating products such as four or three seater sofas, sofa cum-bed, recliners, dining chairs, pouffes, bar stools and cushions.
• Case Goods such as coffee tables, dining tables, end tables and consoles.
• Kitchen and Cabinetry Products: It offers a variety of materials, finishes and styles for kitchens, wardrobes, loundry/utility, bar units shoe racks, prayer units and bedside tables.
• Mattresses and Beds: It designs and offers a range of bed frames, mattresses and bed accessories such as pillows.
• Other Products: It designs and manufactures footwear as per client requirements. It also provides car seat leather upholstery services for global automobile brands. However, products such as lighting and switches are generally imported by the company. Additionally, it procures carpets from local manufacturers and sells them under its own brand. 

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Q2. Who are the Promoters of Stanley Lifestyles Limited ?

Mr. Sunil Suresh is the Managing Director of the company. He has passed S.S.L.C examination undertaken by Karnataka Secondary Education Examination Board. Prior to the incorporation of the company, he was associated with Stanley Seating, which was engaged in the business of manufacturing car seat leather upholstery. 

Mrs. Shubha Sunil is the Whole Time Director of the Company. She has completed a bachelor of science degree from Bangalore University, Karnataka. She has been associated with the company since its incorporation. 

Q3. Who are the Clients of the company?

As on date, the company operates 38 'COCO' stores (company-owned and company-operated) in the metro cities of Bengaluru, Chennai, New Delhi, Mumbai, and Hyderabad, and 24 'FOFO' (franchise owned and franchise operated) stores in various parts of the country. 

It operates under three store segments: Stanley Level Next for ultra-luxury home solutions, Stanley Boutique for the luxury category, and Sofas & More by Stanley for the super-premium category. Using IPO proceeds, the company plans to add a total of 24 stores across different segments in next 3 years.

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(By Lakshya)