Story of Shreegopal Kabra that Turns Horrific Incident into Opportunity

Who is Shreegopal Kabra?

Shreegopal Kabra is the Managing Director and Group President of RR Global. He stands as a testament to the transformative power of resilience, vision, and a commitment to safety in the face of adversity. He was born in Rajasthan and completed his education in Mumbai.

His journey from the early days of small trading business to steering RR Global into an $850+ million conglomerate reflects not only entrepreneurial success but also a deep understanding of industry needs and a dedication to social responsibility. He is a great philanthropist and second-generation entrepreneur.  Today, the Company has a global presence in more than 85 countries in the world.

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Early Challenges and Inspiration:

His father, Rameshwarlal Kabra returned to India after living in Bangladesh and Nepal. He had a very modest beginning in Indore, but he quickly came to understand that his goals were more expansive and aspirational. In Bombay, he opened a little electrical selling and trading business.

In the 90s, before venturing into the business, Shreegopal was also involved in the trading of various commodities with his father, Rameshwarlal Kabra, who faced a significant setback. One day a fire outbreak happened in their chemical company office,  and later they came to know that the reason behind the fire was a low-quality wire. It prompted a crucial realisation about the importance of safety in the wires and cables industry

His father realised safety should be a top priority in the wires and cables industry and that they should bring safer wires into the market so such incidents do not take place. This incident served as the impetus for the birth of RR Kabel, with a focus on manufacturing safer wires and cables that adhere to international standards. The duo took a lesson from the incident and decided to start their unit of manufacturing wires and cables.

They brought German technology to India in 1995 and started their wires and cables business. The Company's commitment to safety was underscored by introducing Halogen-free flame retardant and unilay wires. During that period, they encountered numerous challenges. Initially, they applied for a loan but faced rejection. Eventually, they secured a loan, albeit not to the expected amount. Despite these obstacles, they persevered and successfully navigated through all the challenges.

The story behind the name “RR Kabel”

The name "RR Kabel" holds significance, with "RR" representing Ram and Ratna denoting both the father and mother of Shreegopal. The addition of "Kabel" means "kabil" Urdu word, signifying a fresh entry into the commercial realm, emphasising their novelty. Additionally, the choice of "Kabel" was driven by the desire for a unique name, to spark curiosity in those who came across it, and to encourage people to explore and discover more about the Company.

Beyond Business: Social Impact and Sustainability:

Shreegopal Kabra extends his vision beyond business, recognizing the responsibility to contribute to society. RR Global actively engages in social initiatives, with a particular focus on education through Ekal Vidyalaya, supporting 1000 + schools in rural tribal areas. The company also embraces sustainability by operating its factory on solar energy, demonstrating a commitment to environmentally responsible practices.

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Shreegopal Kabra says that "business success is not the only path to happiness." It appears when you successfully balance your personal life, company, and social responsibilities. He was a key figure in the founding of Ram Ratna Vidya Mandir, which is located close to Mumbai and whose mission is to uphold and promote India's rich cultural legacy while disseminating information on how to combine it with contemporary education to build a more resilient country.

Future Plans and Commitments:

Looking ahead, Shreegopal envisions the continued growth of RR Global by expanding its product line and exploring strategic acquisitions in the consumer category. His foresight and commitment to innovation position RR Global as a dynamic player ready to shape the future of the electrical sector.

RR Global faced challenges arising from customers' low focus on wires and cables, emphasising the need for prioritizing quality over cost. The Company competes with industry giants, holding 29 international certifications and a robust production capacity for copper and aluminium wires. Shreegopal underscores the importance of investing in quality to mitigate safety hazards, a commitment reflected in the Company's focus on producing reliable and safe cables.

The Company's revenue stream has diversified, with 23% generated from exports and 77% from domestic sales, catering to both institutional buyers and retail customers. RR Kabel's market share of 12% in the organised market in India signifies its strong presence, and the Company aims to further increase its market share to 15-16% in the coming years.


Shreegopal Kabra's journey from adversity to success, marked by a dedication to safety, quality, and social responsibility, encapsulates the essence of a visionary leader. His entrepreneurial spirit and commitment to making a positive impact on society have propelled RR Global into a position of prominence, and the Company's future under his leadership promises further growth and innovation in the ever-evolving electrical sector.


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