WYLD idea of Social Media Empowerment, Sharks offers WYLD deal in Shark Tank India
In the bustling world of social media, where every click holds potential, maintaining a social media image is more important than an actual person's. But now, this social media fever can become a source of income as well. Three trailblazers embarked on a mission to redefine the digital landscape, with their unique idea of empowering customers.
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Dishant Sanghvi, Rij Eappen, and Yash Sakhlecha are the visionary minds behind the start-up name "WYLD". They have ventured into uncharted territory with a vision to revolutionise how we wield our online presence. It could be the future of marketing or redefine the social media presence.
About WYLD
The company gives its cards to the customers who use, "the WYLD Card". More than just a payment tool, this VISA-powered card is a gateway to a world of possibilities for its users. By simply sharing and tagging their shopping experiences with the brand on Instagram, users can earn cashback ranging from 30% to an astounding 60% on purchases from partner brands and can use it to buy other things. This ingenious fusion of social media and commerce rewards users and transforms them into formidable brand ambassadors.
However, the WYLD experience extends beyond financial incentives. It is only for users with over 1,000 Instagram followers and a WYLD Score of 100 out of 1,000, the WYLD Card opens doors to exclusive events and concerts. Through a proprietary social scoring algorithm, users are rated based on factors such as followers, reach, and engagement, ensuring a personalised journey tailored to their unique influence.
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In Shark Tank India
Recently, The founder and co-founders of WYLD were seen in Shark Tank India, Sanghvi, Eappen, and Sakhlecha showcased their vision with full confidence. They asked for 50 lakhs for 0.5% equity at the valuation of 100 crores. They also gave personal WYLD cards to every shark.
All the Sharks liked their business idea and pitch, especially Azhar was very interested in it due to its young consumers. All the sharks offered them lucrative deals and also revived them many times to win the deal. Amidst a flurry of offers and counteroffers, the WYLD founder decided to align forces with Anupam Mittal. He offered them 75 lakhs for 1.5 % equity at the valuation of 50 crores. The founders accepted Anupam's many offers and the deal closed with him.
Beyond the business triumphs, the story of WYLD is one of passion, perseverance, and unwavering commitment. Sanghvi, Eappen, and Sakhlecha embody the spirit of entrepreneurship, driven by a relentless pursuit of innovation and a desire to empower individuals in the digital age. Their journey serves as a beacon of inspiration for aspiring entrepreneurs, reminding us that with vision and out-the-box thinking, innovative ideas are possible.
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As WYLD continues to blaze new trails and redefine the rules of engagement in the digital arena, one thing remains abundantly clear: the era of social media empowerment is upon us. WYLD is poised to shape the future of influencer marketing, one swipe at a time.
Written By Manvi